Director of Media and Content

Position Summary:

The Director of Media and Content plays a key leadership role in shaping and executing the public voice and digital presence of the Louisville Institute (LI), a Lilly Endowment Inc. funded grant initiative at Louisville Presbyterian Theological Seminary. This position manages and is responsible for developing and implementing creative digital marketing strategies to increase online engagement, enhance brand awareness, and ensure the organization's mission and impact are conveyed to diverse audiences. In addition, this role manages social media content, tracks engagement analytics, and collaborates with various LI constituencies to amplify storytelling and promotional efforts.

The Director of Media and Content will work closely with the VP, Communication and Brand Management and the Executive Director of Louisville Institute, cohort leaders, program teams, and external vendors to oversee the development and implementation of strategic communications, grant reporting, and digital marketing related to the LI Communications Capacity Grant.

As capacity allows, and under the direction of the VP, Communication and Brand Management, this position may also support and manage communication-related needs for Louisville Seminary and other grant-funded programs.

Additionally, this position may oversee a Social Media Content Creator Student Worker (up to 20 hours per week) to assist with content creation, social media management, and digital marketing initiatives.

Organizational Relationship:

The Director of Media and Content reports directly to the VP, Communication and Brand Management and collaborates closely with the Executive Director of Louisville Institute.

Core Responsibilities:

Grant Management & Strategic Planning

Assists with the management of the Louisville Institute's Communication Capacity Grant, ensuring timely implementation, tracking deliverables, and providing progress reports.
Assist the Executive Director of the Louisville Institute in drafting and maintaining the communications section of LI's grant proposals and reports to Lilly Endowment Inc.
Ensure communication strategies align with LI's short- and long-term goals and funder expectations.
Ensure content is optimized for various platforms and channels, maximizing reach and engagement.

Vendor & Project Oversight

Serve as the primary point of contact for external marketing and design vendors (e.g. VIA Studio), providing guidance, reviewing deliverables, and ensuring alignment with LI goals and branding (not to include cost negotiations).
Lead project management efforts with vendors to deliver high-quality visual and written assets that reflect the institution's mission and voice.
Manage and allocate budgets for content creation, media placement, and other related expenses in conjunction with the Executive Director for the Louisville Institute and the VP, Communication and Brand Management.

Content Development & Management

Develop and produce all core content, including website copy, monthly e-newsletters, press releases, blogs, announcements, and storytelling pieces.
Regularly update and manage content for the Louisville Institute website, ensuring functionality, relevance, and accessibility.
Create and oversee a year-long digital marketing campaign to promote LI's grants, fellowships, gatherings, and scholarship opportunities.
Curate and develop social media content to disseminate the work of the Louisville Institute and its grantees/fellows.
Provide social media and digital strategy support to LI grantees and fellows to help amplify their work.
Interpret and promote the work of the Institute to key stakeholders and the broader public through compelling messaging.

Performance Tracking, Reporting, & Engagement

Track social media metrics such as impressions, engagement, reach, and conversions.
Generate reports with data-driven insights to refine marketing strategies.
Manage SEO performance and optimize content visibility across digital platforms.
Stay up to date on platform algorithm changes and implement best practices.
Engage with online communities, respond to comments/messages, and foster digital conversations.
Evaluate the user experience and suggest improvements to enhance engagement and mission alignment.
Keep abreast of industry trends, technologies, and best practices in media and content marketing.
Acts as backup to the VP, Communication and Brand Management when needed.

Student Worker Oversight

May supervise and mentor the Social Media Content Creator Student Worker (up to 20 hours per week).
Assign tasks such as content scheduling, caption writing, graphic creation, and video editing.
Provide training on brand consistency, social media best practices, and audience engagement strategies.
Oversee the student worker's contributions to ensure quality and alignment with institutional branding.

Qualifications, Skills & Characteristics:

Bachelor's degree in Marketing, Communications, Business, or related fields.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Strong knowledge of Google Analytics, SEO strategies, and digital ad campaigns.
Experience with content creation tools (e.g., Adobe Photoshop, Canva, video editing software).
Effective collaboration with diverse teams and stakeholders.
Excellent written and verbal communication skills.
Proven ability to manage and allocate budgets effectively.
Ability to lead and mentor student workers in a creative, fast-paced environment.
Organize and manage multiple projects simultaneously.
Flexible schedule with availability for evenings and weekends as needed.

Application Process:

To apply, please send your resume and cover letter to Kassandra Turpin via email at kturpin@lpts.edu

PRE-EMPLOYMENT CONDITIONS

A background screening is required.

About Louisville Seminary

Founded in 1853, Louisville Seminary offers an inclusive and diverse learning community, welcoming students from wide ecumenical backgrounds while maintaining its long, historic commitment to the Presbyterian Church (U.S.A). Louisville Seminary is led by the Holy Spirit to educate people to proclaim the Gospel, to care for all, and to work for justice in communities everywhere. It is distinguished by its nationally-recognized marriage and family therapy and field education programs, its black church studies program, the scholarship and church service among its faculty, and a commitment to training people to participate in the continuing ministry of Jesus Christ. For more information, call (800) 264-1839 or log onto www.lpts.edu.

Louisville Seminary is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, veteran status, or disability.

ABOUT THE LOUISVILLE INSTITUTE

In late 1990, Lilly Endowment Inc. (LEI), an Indianapolis-based private philanthropic foundation, launched the Louisville Institute (LI), based at Louisville Presbyterian Theological Seminary. Created in 1937 by three members of the Lilly family through gifts of stock in their pharmaceutical business, Eli Lilly and Company, the Endowment is committed to deepening and enriching the religious lives of Christians in the United States, principally by supporting efforts that enhance the vitality of congregations. LEI values the broad diversity of Christian traditions and congregations today and endeavors to support them in a wide variety of contexts. They seek to ensure that all types of congregations have a steady stream of wise, faithful, diverse and well-prepared leaders. LEI works to strengthen theological schools as well as religious institutions and networks that nurture pastors and support the ministries of congregations. They support efforts that help Christians draw on the wisdom of their theological traditions as they strive to understand and respond to contemporary challenges and live their faith more fully. LEI is especially interested in efforts that nurture the religious lives of children, youth and young adults and share the beauty and vibrancy of Christian faith with a new generation. LEI also works to foster public understanding about religion. While they seek to lift up the contributions that people of all religious faiths make to our greater civic well-being, we also encourage fair and accurate portrayals of both the negative and positive effects of religion on the world.